UCLIC Seminars

Motivating Crowdsourcing for Community Campaigns

Chris Priest & Elaine Massung - University of Bristol

Wednesday 2nd April, 3pm

Gordon Sq. 16-18, Rm 101


Community campaigning groups typically rely on core groups of highly motivated members. In this talk we consider how crowdsourcing strategies can be used to support such campaigns. We focus on mobile data collection applications and strategies that can be used to engage casual participants in pro-environmental data collection. We report the results of a study conducted with Close The Door Bristol, a community campaign that encourages shops to keep doors shut in winter and so reduce energy consumption. Our study used both quantitative and qualitative methods to investigate the impact of different motivational factors and strategies, including both intrinsic and extrinsic motivators. Specifically we will present analyses of: - The impact of different motivators and enablers to contribution, including the effect of intrinsic environmental motivation. - The impact of scoring points and a leaderboard on contribution, and the surprising explanation for the observed behaviour revealed through qualitative analysis. We will also look more broadly at how the data collected by such a campaign can be used most effectively to motivate change in behaviour, based on psychological theories of community norms.


Dr Chris Preist is Reader in Sustainability and Computer Systems at the University of Bristol. He is Principal Investigator on the Digital Economy funded Digital Green Doors project, working with community groups to engage householders in domestic retrofit measures. Prior to this he led the EPSRC funded SYMPACT project, working closely with Guardian News and Media to investigate the environmental impact of their digital transformation, with particular reference to changes in business models and customer behaviour. Prior to joining Bristol, he has been Principal Scientist and Head of UK research on sustainable IT systems at Hewlett Packard Labs (HP Labs), Bristol. In this role, he led a team of 6 researchers who carried out research assessing the sustainability impacts of alternative business models for the personal computer and digital printing industry, and information management and presentation of sustainability data to enhance decision making.

Dr Elaine Massung is a research assistant in the Department of Computer Science at the University of Bristol.  Her background is in archaeology, with a PhD investigating how location-based technology can be used to present interpretation about the past.  She has recently begun to explore how technology can be used to benefit sustainability, working on the Close the Door project to study the motivational factors involved in citizen science/crowdsourcing applications.  Her current work on Digital Green Doors involves product managing a smartphone app to be used at eco-home open days, and the subsequent "in the wild" user testing of the app at such events.

Chris' homepage: http://www.bristol.ac.uk/eng-systems-centre/people/chris-priest.html

Elaine's homepage: http://www.bris.ac.uk/engineering/people/elaine-m-massung/index.html

Close the door project: http://big.cs.bris.ac.uk/projects/close-the-door

Seminars Location:

UCLIC seminars are on Wednesdays at 3pm during term-time. Please see notices for confirmation of the room number for each seminar.

If you would like to come and give us a seminar, or would like further details on any seminars listed here, please contact Harry Griffin or Jo Iacovides.

Page last modified on 24 jun 13 10:27 by Harry J Griffin