Next Module Delivery
11-15 November 2013
|Example 5-Day intensive module|
Centre for Systems Engineering
3 Taviton St.,
London, WC1H 0BT, UK
T. 020 7679 4908,
F. 020 7679 4911
The Business Environment
This module introduces delegates to the business aspects of organisations engaged in developing complex systems, so as to help ensure that they can make effective project decisions that are sensitive to the needs of the enterprise. The route by which new systems are originated is an important consideration in determining these needs (see Figure below).
covered include those related to long-term, high-level planning for the system
development: strategy, scenario planning and technology roadmapping.
The generic strategies employed by successful organisations are discussed, and the technique of scenario planning is introduced as a means of planning for an uncertain future, particularly valuable for organisations involved in very long term development projects. The path through which we identify and evaluate technology options is investigated in detail through techniques such as technology roadmapping and trade studies.
The module also covers in detail how to evaluate projects financially using the concept of net present value and real options, and how organisations are financed – including traditional sources as well as new developments in crowd sourcing. The marketing of products and services is explored as well as the important process of inviting and responding to proposals for new projects. Intellectual Property Rights are covered including patents, design rights, trade marks, copyright, trade secrets and know how.
As well as discussing these internal activities of the organisation, understanding of the economic environment we face when embarking on major development projects is developed. This is through a high-level look at basic economic principles such as supply and demand, cost and revenue, profitability and barriers to market entry.
Throughout learning is supported with use of case studies that demonstrate the application of taught principles.
Page last modified on 23 jul 13 11:40 by Ian Raper