CREATING AN ARTIST WEBSITE, or The Art of Storytelling

One of the most common misunderstandings artists have about websites is the idea that an online virtual gallery or portfolio can function as a comprehensive marketing strategy. I often read articles encouraging artists to simply develop an online portfolio to drive audiences (and potential buyers) toward their works. Unfortunately, the internet is so saturated with images, audio, texts and videos that creative manifestations without context can easily become engulfed in the abyss of the World Wide Web. Creating your successful artist website is not about simply displaying art. It’s about engaging your site visitors through a compelling story about you Read more