Web fonts – Jonathan Hoefler

An excellent 26-minute talk by Jonathan Hoefler of the Hoefler & Frere-Jones about how they think about designing typefaces and webfonts in particular.

Today, as webfonts are buoyed by a wave of early-adopter enthusiasm, they’re marred by a similar unevenness in quality, and it’s not just a matter of browsers and rasterizers, or the eternal shortage of good fonts and preponderance of bad ones. There are compelling questions about what it means to be fitted to the technology, how foundries can offer designers an expressive medium (and readers a rich one), and what it means for typography to be visually, mechanically, and culturally appropriate to the web. This is an exploration of this side of web fonts, and a discussion of where the needs of designers meet the needs of readers.

video: http://www.aiga.org/video-pivot-2011-hoefler/