In the past, art arose to address history and all the generations, while entertainment embraced the transient. But today art itself is trapped in a sublime internal logic, while entertainment has become a way not of exploding but of freezing time. Art has lost its claim to technical excellence, prizing the concept rather than the craft, while entertainment media have embraced the highest levels of formal perfection. The web is not a monument but a living organism, that living agent which art never managed to become. It is alive because it has surrendered the permanence of art, the formality of self-critical production, and the sublimity of the new Hollywood. In their stead, it embraces ephemerality: forgetting -- not memory; erasure -- not information.