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Key to perfect penalty lies in gambler's fallacy concept

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Research conducted by Erman Misirlisoy and Professor Patrick Haggard (UCL Cognitive Neuroscience) has found that after a string of penalties aimed in the same direction, goalkeepers are more likely to dive in the opposite direction on the next penalty but kickers fail to exploit this pattern. Read: Telegraph, More: Times (£), Independent, BBC News, LA Times, The Australian, Science, UCL News

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