If you have any questions about the event please contact Lucy Salmon.

E: l.salmon@ucl.ac.uk

T: +44(0)20 7679 3089

Arts and Sciences

Identity and identification: a sociological and social psychological perspective

The aim of the first half of this talk is to help us understand why human beings assign social identities to themselves and others. Social psychologists argue that identities help individuals make sense of the world around them but that people also identify with social groups as a means to enhance their self-esteem. In the second half of the talk we will look at one of the ways that we represent our own identity and that of others: namely, by looking at the sociology of tattoos. We will start by examining pre-modern tattoo cultures among the Maori of New Zealand and the Japanese, before discussing how tattoo cultures have changed in the modern era.