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Entrepreneurship: Theory and Practice

Key Information

Module code
ISSU1023
Taught during
Session 1
Module leader
David Chapman
Pre-requisites
GPA of around 3.3/4.0 (US) or equivalent
Assessment method
Group coursework (60%), individual coursework (40%)
Download syllabus (PDF)

Module overview

This module is designed for students who wish to develop the skills and techniques to develop and test a new business idea.

It covers methods for analysing, specifying, designing and launching new ventures, along with strategies for the assessment of business opportunities and techniques for effective business planning in order to secure the necessary resources (including finance). The module introduces frameworks to assess and to mitigate key risks to new ventures, including those relating to personnel, markets and technologies. It draws on case studies that illustrate the challenges of creating high potential enterprises, but will also explicitly focus on the testing and validation of new venture concepts generated by students.

Learning outcomes

Upon successful completion of this module, students will:

  • Have gained first-hand experience of the selection and deployment of tools, techniques and theories for the identification, validation and structuring of a new business venture
  • Understand strategies to confirm customer needs and test market demand
  • Be able to define and test critical business model uncertainties
  • Understand key principles that underpin financial forecasting.

Module prerequisites

This is a level one module (equivalent to first year undergraduate). Students must have completed one year of undergraduate study. No prior subject knowledge is required for this module, but students are expected to have a keen interest in the area.

Module hours

Classes (usually three or four hours per day) take place on the Bloomsbury campus from Monday to Friday any time between 9am and 6pm.

Assessment

  • Group coursework (60%)
  • Individual coursework (40%)

Module leader

David Chapman is the Deputy Director of UCL’s School of Management, where his responsibilities include the management of strategic relationships with other departments at UCL and the development of the institution’s management portfolio. Prior to this he was the founder and coordinator of UCL MSc programmes in Technology Entrepreneurship, and Geographic Information Science; UCL’s Business Development Manager for GIS; and a senior lecturer in UCL’s department of Geomatic Engineering.

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