- Module code
- Taught during
- Session 1
- Module leader
- Magda Hercheui
- GPA of around 3.3/4.0 (US) or equivalent
- Assessment method
- 10-minute presentation (20%), 2,500-word essay (80%)
This module introduces students to major digital technologies which foster business innovation in contemporary economies. Developing the concepts of digital infrastructures and digital platforms, the module explains how they are related to the emergence of new business models and new products and services.
The module balances a level of theoretical knowledge, exploring theories on innovation and digital technologies, and industry examples of successful corporate strategies of using digital technologies to get sustainable competitive advantage, through academic and industry and consultancy papers. The module explores the frontier of knowledge on digital technologies applied to support collaboration and innovation, introducing students to the concepts of digital social technologies and machine learning in organizational environment.
Upon successful completion of this module, students will:
- Identify key digital technologies which are relevant for business innovation
- Propose business strategies based on digital technologies to gain competitive advantage
- Propose business models based on digital technologies for fostering business innovation
- Use digital social technologies for enabling communication, collaboration and innovation
- Incorporate concepts of risk, cost/benefit analysis and ethics in plans for digital technology adoption
This is a level one module (equivalent to first year undergraduate). Students must have completed one year of undergraduate study. No prior subject knowledge is required for this module, but students are expected to have a keen interest in the area.
Classes (usually three or four hours per day) take place on the Bloomsbury campus from Monday to Friday any time between 9am and 6pm.
- 10-minute oral presentation (20%)
- 2,500-word essay (80%)
Dr Magda Hercheui is a multidisciplinary professional, with experience in journalism, economics, finance, project management (systems development and service development) (APMP/PMQ, Prince2, MoR, MSP, Agile DSDM), knowledge management and social media. She is a member of the British Computer Society (MBCS), a Full Member of the Association for Project Management (MAPM), and a Senior Fellow at the Higher Education Academy (SFHEA). Having held a managerial role for ten years in a Brazilian media company (Agência Estado, Broadcast services, developing services and software for financial markets), Magda is currently a Senior Teaching Fellow at UCL (Project Management and Innovation), where she is the Pr