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Digital Business Innovation

Key Information

Module code
ISSU1059
Taught during
Session 1
Module leader
Magda Hercheui
Pre-requisites
None. Standard UCL Summer entry criteria apply.
Assessment method
10-minute presentation (20%), 2,500-word essay (80%)
Download syllabus (PDF)
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Module overview

This module introduces students to major digital technologies which foster business innovation in contemporary economies. Developing the concepts of digital infrastructures and digital platforms, the module explains how they are related to the emergence of new business models and new products and services.

The module balances a level of theoretical knowledge, exploring theories on innovation and digital technologies, and industry examples of successful corporate strategies of using digital technologies to get sustainable competitive advantage, through academic and industry and consultancy papers. The module explores the frontier of knowledge on digital technologies applied to support collaboration and innovation, introducing students to the concepts of digital social technologies and machine learning in organizational environment.

Learning outcomes

Upon successful completion of this module, students will:

  • Identify key digital technologies which are relevant for business innovation
  • Propose business strategies based on digital technologies to gain competitive advantage
  • Propose business models based on digital technologies for fostering business innovation
  • Use digital social technologies for enabling communication, collaboration and innovation
  • Incorporate concepts of risk, cost/benefit analysis and ethics in plans for digital technology adoption

Module prerequisites

This is a level one module (equivalent to first year undergraduate). No prior subject knowledge is required to study this module but students are expected to have a keen interest in the subject area.

Module hours

Classes (usually three or four hours per day) take place on the Bloomsbury campus from Monday to Friday any time between 9am and 6pm.

Assessment

  • 10-minute oral presentation (20%)
  • 2,500-word essay (80%)

Module leader

Dr Magda Hercheui is a multidisciplinary professional, with experience in journalism, economics, finance, project management (systems development and service development) (APMP/PMQ, Prince2, MoR, MSP, Agile DSDM), knowledge management and social media. She is a member of the British Computer Society (MBCS), a Full Member of the Association for Project Management (MAPM), and a Senior Fellow at the Higher Education Academy (SFHEA). Having held a managerial role for ten years in a Brazilian media company (AgĂȘncia Estado, Broadcast services, developing services and software for financial markets), Magda is currently a Senior Teaching Fellow at UCL (Project Management and Innovation), where she is the Pr

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