Publications and Marketing Services (PAMS)


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Style guide for student recruitment communications

Please refer to the following guidelines which are standard for all UCL print and web-based student recruitment publications. Refer also to the UCL Audit Policy.

Please remember that all UCL publications (student recruitment or otherwise) must be produced using the UCL Corporate Identity – further information is available on the Corporate Identity website (UCL user id and password required).

Sample of frequently used terms in UCL student recruitment materials

UCL, university, institution college, College
combined-studies joint-degrees, combined-honours
single-subject single-honours
degree programme course
courses (for units) modules
A level A-level
IB Diploma International Baccalaureate
coursework, fieldwork course work, field work
Master’s degree masters Degree
international student(s) overseas student(s)
website web site


  • References to organisations should begin with a lower-case letter unless the title is given in full. For example: ‘The Department of Mathematics offers several degree programmes. Staff in the department specialise in...’
  • Only use initial capitalisation for job roles when singular e.g. ‘Students will be assigned a Personal Tutor. All tutors...’
  • Academic subjects begin with a lower-case letter unless part of a title. For example: ‘If you are interested in studying mathematics at UCL, a GCE A level in Mathematics is required.’
Master's degree masters Degree
first-class Bachelor's degree First Class Honours Degree
ACCESS course access course
 BSc degree  BSc Degree
 the civil service, the military the Civil Service, the Military 


  • All compound adjectives which precede a noun are hyphenated, unless they end in ‘ly’. For example: ‘a well-tuned instrument’ but a ‘finely tuned instrument’
  • A prefix is not followed by a hyphen (e.g. use: multifaculty, postdoctoral, preclinical etc.)
  • Use 'first-year courses' not 'first year courses'
  • Do not substitute a hyphen (-) for an en-dash (–).
  • En-dashes are created by pressing Alt + hyphen simultaneously (right of '0' on QWERTY keyboard).


  • Numbers are spelled out up to ten unless they indicate the time of day (see below), and are represented numerically from 11 onwards unless they begin a sentence or identify a century (e.g. in the nineteenth century.....)
  • Indicating percentage follows the same rule as above: e.g. two per cent, 15%
  • Dates are by day/month/year: e.g. 15 March 2015. When including the name of the day too, use: Sunday, 15 March 2015.
  • Times: see UCL house style guide


  • Use -ise in preference to -ize for verbs (and their derivatives) where the sound is 'eyes'.


  • Double quotation marks are used for direct quotes, otherwise use single quotation marks.
  • Titles of books, journals, films, lectures and works of art are italicised, without quotation marks. Titles of articles within journals, newspapers etc. use single quotation marks and are not italicised.
  • In a list, there is no comma before the ‘and’ preceding the last item in the list, unless that item is represented by a phrase which itself contains the word ‘and’. For example, ‘apples, pears and oranges’ is correct, as is ‘the French Society, the English Society, and the Greek and Latin Society’.
BA, BSc, MA, PhD B.A., BS.c., M.A., Ph.D.
i.e., e.g. ie, eg
Dr A Smith Dr. A. Smith
CU (abbreviation for Course Unit) c.u.

Contact details

Contact details should always be provided for any publication (print or web). Where more than one form of contact is provided, they should be ordered as follows unless there is a specific reason for not doing so in any individual publication:

  • Web
  • Email
  • Tel


These should also be consistent with the prospectuses using initial capitalisation only, rather than title case (e.g. 'Outside options' rather than 'Outside Options') However, watch out for examples where the heading includes the title of a course or programme (or other proper noun) as these will need to use title case for the name (e.g. 'Mathematics Education course' not 'Mathematics education course').

Degree programme listings


These should be in the same order as the Undergraduate Prospectus i.e. alphabetically within:

  • 'single-subject'   followed by
  • 'subject-with'     followed by
  • 'subject-and'

Where an MSci or MEng is available, this should be listed ahead of the BSc/BEng option.


Notes to follow shortly. For now, submit copy as you prefer and PAMS will amend it as required.

Page last modified on 23 feb 15 15:01 by Mark Skinsley

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