Dr Gorkan Ahmetoglu is a Lecturer of Business Psychology at University College London (UCL). He has previously held the positions of Director of Management and Entrepreneurship, Director of Digital Entrepreneurship, and Director of Consumer Behaviour at Goldsmiths, University of London. He has also taught at London’s City University and Heythrop University. The UK Governments Economic and Social Research Council sponsored Gorkans research for four years, and he has published numerous articles and reviews in leading academic journals, as well as a book on the science of personality and psychological assessment (Personality 101). Dr Ahmetoglu is a leading expert in psychological profiling and assessment and a business adviser and speaker in the areas of consumer decision-making and marketing strategy. He is also the co-founder of Meta Profiling Ltd., a digital start-up that enables organisations to identify individuals with entrepreneurial talent, and an associate to Harvard’s EFL Global. Gorkan consults to global organisations and the UK government, and frequently appears in media as expert adviser. His clients include HSBC, LVMH, ABF, Google, Ford, Tesco, Sainsbury’s, Mars, McKinsey & Co, BBC, Channel 4, Channel 5, The Edrington Group, the Office of Fair Trading, the Intellectual Property Office, the British Brand Groups, Government Social Research, The Grocer, The Marketing Magazine, and KPMG.