UCL Undergraduate Prospectus: 2013 entry
27 April 2012
The newly published and redesigned 2013 entry UCL Undergraduate Prospectus is now available in print and on the web. It has been produced by the Publications and Marketing Services team, part of UCL Communications and Marketing.
The new prospectus meets UCL’s Access Agreement commitment to improve communications with prospective students about the degree programmes UCL offers. Highlights of the new design include:
- individual entries for each degree programme, offering more detail;
- completely rewritten, more accessible, front ‘marketing’ section (pp1 – 39);
- inclusion of QR codes to enable easy navigation to website content where more detailed degree programme information is held;
- a greater focus on the career and academic benefits of completing a UCL degree;
- reduced number of pages resulting in lower print and handling costs.
The printed prospectus acts as a first point-of-contact for many with the web edition providing more detailed content about individual degrees and subjects. For this reason, extensive use of QR codes has been made to enable prospective students to easily access the more detailed online information; users simply scan the QR code for each subject using a smart phone and the relevant web page will open up on their phone browser.
Ths prospectus aims to convey the excitement and vibrancy of UCL while also communicating the quality, depth and breadth of our academic offering. Market research was undertaken to ascertain what information students look for when reading about universities and university courses, and content has been arranged and focused according to this.
This is the first year the prospectus has been produced using degree programme content held in our marketing database. This content is pulled into the printed prospectus, is used online and is used to produce individual programme marketing brochures, ensuring consistency and accuracy across multiple formats. Given the ever-increasing demand for information, this enables us to meet this demand and offer our information through more channels without increasing resource.
I am grateful to our colleagues in UCL Admissions for supplying the entry requirements information and I would like to thank our project manager, Rachel Hobbs, who has successfully delivered the new prospectus on time to a very high standard.
Ian Bartlett, Head of Publications and Marketing Services, Communications and Marketing