Reach your 2015 students through Hobsons Connect
26 March 2014
Over 40,000 prospective students have registered their details, and many departments are already using Hobsons Connect to communicate with their enquirers. Hobsons Connect, is a customer relationship management (‘CRM’) system that has significantly improved the interaction between prospective student enquirers and UCL. Content can be tailored to your department and it only takes a short amount of time to create the email.
The launch of the new online undergraduate prospectus is an ideal opportunity to contact future students who have registered an interest in UCL. Whether you are looking to promote a new programme or simply want to remind students of why they should choose your programmes over those elsewhere, targeted emails are a great way to reach your audience.
Neil Green, International Liaison & Recruitment Manager (Digital Marketing), UCL International Office (firstname.lastname@example.org)