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British music experience
The British Music Experience (BME) opened to the public in 2009 with the aim of protecting Britain’s rich pop heritage. Initially Ravensbourne College Masters of Design students were commissioned to implement an audience development strategy for the BME, then based at the O2.
However, the students had to adapt when in April 2014 the BME announced it was closing its doors. The project evolved into a review of the successes and weaknesses in the BME’s attempts to grow a community of interest and culminated in a successful symposium, The Vital Ideas Series, led by Ravensbourne students to explore the role of Open Innovation in developing membership and community building schemes in the small independent museum sector.
Open Innovation: Transforming the value of visitors, members and friends in the Independent Museum sector, 23 September 2014, Ravensbourne
- Paul Sternberg, Programme Director, Master of Design & Innovation, Postgraduate Faculty, Ravensbourne College of Design & Communication
- Susanne Buck, Education and Audience Development Manager, British Music Experience, The O2