Management Science and Innovation

Management Science and Innovation

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    • Undergraduate
      • MSIN1001 - Foundations of Management
      • MSIN1002 - Communication and Behaviour in Organizations
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      • MSIN1004 - Accounting for Business
      • MSIN6001 A or B - Management Principles
      • MSIN6004 - Accounting for Business
      • MSIN7001 - Management Information and Control
      • MSIN7002 - Business in a Competitive Environment
      • MSIN7004 - E-Business Environment and Management
      • MSIN7005 - Law for Managers
      • MSIN7009 - Introduction to Marketing
      • MSIN7014 - Strategic Human Resource Management
      • MSIN7016 - Managerial Accounting for Decision making
      • MSIN3001 - Project Management
      • MSIN3002 - Marketing Communications
      • MSIN3003 - Managing Information and IT
      • MSIN3004 - Mergers and Valuations
      • MSIN3005 - Fraud, Ethics and Forensic Accounting
      • MSIN3017 - Corporate Financial Strategy
      • MSIN7007 A or B - Mastering Entrepreneurship Term 2
      • MSIN7008 - Entrepreneurship: Theory and Practise
      • MSIN7011 - International Business
      • MSIN7013 - Innovation Management
      • MSIN7015 - Operations and Technology Management
      • MSIN9001 - Dissertation (Value 1 c.u.)
      • MSINM001- Project Management
      • MSINM004- Mergers and Valuations
      • MSINM007- Mastering Entrepreneurship Term 1
      • MSINM007- Mastering Entrepreneurship Term 2
      • MSINM013- Corporate Fiancial Strategy
      • MSIN7003: Organisational Change (Term 1)
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MSIN7009 - Introduction to Marketing

Course Leader: Jane Burns-Nurse

Why Study Marketing?

You will acquire practical knowledge of a core management tool – useful in whatever career you choose. You will also learn how to:

Market yourself, in job interviews and later during the rest of your career

Provide customer focused service – a key career development tool, even where your boss is your main customer

What knowledge and skills will you gain?

Knowledge

    * Strategic planning
    * Market research
    * Market analysis
    * Marketing Planning

Skills

    * Team working
    * Presentation skills
    * Communications skills
    * Project management

Course aims and objectives

This course aims to treat students as practicing managers, by using a mix of theory and practical activities, to enable you to gain a clear understanding of the core principles of Marketing; and an appreciation of the role of the Marketing function within an organisation – whether its a company, a charity or even a City.

Teaching will combine lectures with 'learning through doing', to gain a deeper appreciation of Marketing through real world projects. Students will test the insights gained from the lectures on case studies drawn from actual examples, while, in their own projects, students will tackle real world issues.