Management Science and Innovation
- Home
- Studying With Us
- MSc Management
- MSc Technology Entrepreneurship
- BSc/MSci Information Management For Business
- PhD Programme
- Executive Education: Project Management
- Courses In Management Science and Innovation
- Undergraduate
- MSIN1001 - Foundations of Management
- MSIN1002 - Communication and Behaviour in Organizations
- MSIN1003 - Information World
- MSIN1004 - Accounting for Business
- MSIN6001 A or B - Management Principles
- MSIN6004 - Accounting for Business
- MSIN7001 - Management Information and Control
- MSIN7002 - Business in a Competitive Environment
- MSIN7004 - E-Business Environment and Management
- MSIN7005 - Law for Managers
- MSIN7009 - Introduction to Marketing
- MSIN7014 - Strategic Human Resource Management
- MSIN7016 - Managerial Accounting for Decision making
- MSIN3001 - Project Management
- MSIN3002 - Marketing Communications
- MSIN3003 - Managing Information and IT
- MSIN3004 - Mergers and Valuations
- MSIN3005 - Fraud, Ethics and Forensic Accounting
- MSIN3017 - Corporate Financial Strategy
- MSIN7007 A or B - Mastering Entrepreneurship Term 2
- MSIN7008 - Entrepreneurship: Theory and Practise
- MSIN7011 - International Business
- MSIN7013 - Innovation Management
- MSIN7015 - Operations and Technology Management
- MSIN9001 - Dissertation (Value 1 c.u.)
- MSINM001- Project Management
- MSINM004- Mergers and Valuations
- MSINM007- Mastering Entrepreneurship Term 1
- MSINM007- Mastering Entrepreneurship Term 2
- MSINM013- Corporate Fiancial Strategy
- MSIN7003: Organisational Change (Term 1)
- Postgraduate
- PhD Courses
- Undergraduate
- Course Outlines
- Optional Courses in 'Innovation Management'
- Research
- Research Seminar Announcements
- People
- MSI News and Events
- Contact Us
- Job Vacancies
MSIN7007 A or B - Mastering Entrepreneurship Term 2
Course Leader: Dr Ludmila Striukova
Aims
This course will be of interest to those who are considering forming their own business or who envisage having a role promoting new initiatives within existing organisations. The aim of the course is to give an understanding of:
• the criteria for success of a new business (personal, market &
technical)
• business planning and securing the necessary resources
(including finance) for the new business.
The course will draw heavily for illustration and illumination on a range of case studies mostly from high-technology ventures. They best illustrate the challenges of creating high potential enterprises.
Objectives
By the end of the course students should:
• have a clearer
view of how to judge the potential of a high-potential business concept
•
understand the difference between a true opportunity and just another
idea
• recognise the effort and dedication needed to make a business
succeed
• be aware of the different marketing challenges faced by
‘breakthrough’ products and ‘me-too’ products
• recognise the importance
of direct experience in an industry and of reputation and existing relationships
with others in the industry
• have an understanding of the various
sources of finance (conventional and unconventional) and to know how to make a
case to financial investors
