Management Science and Innovation

Management Science and Innovation

• Home
• Studying With Us
  • MSc Management
  • MSc Technology Entrepreneurship
  • BSc/MSci Information Management For Business
  • PhD Programme
  • Executive Education: Project Management
  • Courses In Management Science and Innovation
    • Undergraduate
      • MSIN1001 - Foundations of Management
      • MSIN1002 - Communication and Behaviour in Organizations
      • MSIN1003 - Information World
      • MSIN1004 - Accounting for Business
      • MSIN6001 A or B - Management Principles
      • MSIN6004 - Accounting for Business
      • MSIN7001 - Management Information and Control
      • MSIN7002 - Business in a Competitive Environment
      • MSIN7004 - E-Business Environment and Management
      • MSIN7005 - Law for Managers
      • MSIN7009 - Introduction to Marketing
      • MSIN7014 - Strategic Human Resource Management
      • MSIN7016 - Managerial Accounting for Decision making
      • MSIN3001 - Project Management
      • MSIN3002 - Marketing Communications
      • MSIN3003 - Managing Information and IT
      • MSIN3004 - Mergers and Valuations
      • MSIN3005 - Fraud, Ethics and Forensic Accounting
      • MSIN3017 - Corporate Financial Strategy
      • MSIN7007 A or B - Mastering Entrepreneurship Term 2
      • MSIN7008 - Entrepreneurship: Theory and Practise
      • MSIN7011 - International Business
      • MSIN7013 - Innovation Management
      • MSIN7015 - Operations and Technology Management
      • MSIN9001 - Dissertation (Value 1 c.u.)
      • MSINM001- Project Management
      • MSINM004- Mergers and Valuations
      • MSINM007- Mastering Entrepreneurship Term 1
      • MSINM007- Mastering Entrepreneurship Term 2
      • MSINM013- Corporate Fiancial Strategy
      • MSIN7003: Organisational Change (Term 1)
    • Postgraduate
    • PhD Courses
  • Course Outlines
  • Optional Courses in 'Innovation Management'
• Research
• Research Seminar Announcements
• People
• MSI News and Events
• Contact Us
• Job Vacancies

MSIN3002 - Marketing Communications

This course is an updated version of MSIN3002 – The Marketing Process. The content has been adjusted to permit a wider participation. This course is now available as an option for IMB programme students as well as 3rd/4th year students across UCL.

Marketing Communications is a core activity within business; it spans not only the interactions between the business and its customers but the way it interacts with all its stakeholder groups, from Government to local communities and its own employees. Marketing Communications is a complex subject and draws on a number of disciplines including behavioural psychology, linguistics and sociology.

Students studying this course will gain an insight into the way in which organisations use marketing communications, the key theories and concepts which underpin the way in which organisations communicate, and develop an insight into the reasoning behind some of the activities undertaken by organisations. During the course we will look at a number of case studies of the strategies and activities undertaken by organisations. The course aims to be practically based with group working on a variety of communications problems.

The module organiser is Jane Burns-Nurse from Department of Management Science and Innovation, UCL.

Lectures & Seminars

Lectures: 10 lectures x 2 hours Tuesdays 09.00 – 11.00

Seminars: 9 seminars x 1 hour Fridays between 10.00 and 13.00.

Lectures commence on 5 October 2010. Seminars commence on 8 October 2010.

Module Assessment Summary

50% of the marks are awarded on the basis of examination result. The examination is held in the Summer Term and is unseen. 50% of the marks are awarded for coursework.

Outcomes

Module Textbook

The core text for this course is Chris Fill, Marketing Communications – Interactivity, Communications and Content, 5th Ed. 2009

Further suggested reading will be provided via the course Moodle site.