Management Science and Innovation
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- MSING001: Project Management
- MSING002: Mastering Entrepreneurship
- MSING004: Entrepreneurship: Theory and Practice
- MSING005: Entrepreneurial Marketing
- MSING007 Entrepreneurial Finance
- MSING009: Managing High-Technology Organisations
- MSING010: New Technology Ventures
- MSING011: Creativity and Innovation in Organisations
- MSING012: Business Feasibility Planning
- MSING030: New Venture Analytics
- MSING016: Strategy for High-Tech Ventures
- MSINGT99: Dissertation
- MSING014B: Decision and Risk Analysis
- MSING015: Business Strategy
- MSING018: Accounting
- MSING019: Business Economics
- MSING020: Markets and Customers
- MSING021: Leadership, Ethics and Communication
- MSING022: Organisational Behaviour
- MSING023: Finance
- MSING715: Operations and Technology Management
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- MSING713: Innovation Management
- MSING305 - Fraud, Ethics and Forensic Accounting
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MSING012: Business Feasibility Planning
Lecturer: Dr. Dave Chapman
Aims
The course demonstrates the practical application of theory,
knowledge and skills through the development of a group business feasibility
plan.
The course requires students to:
- Identify a range of potential businesses opportunities
- Make a rational and reasoned selection of one opportunity worthy of further investigation
- Conduct macro and micro analyses of candidate markets and industries
- Assess the likely viability of the chosen opportunity
- Present oral and written assessments of these findings
Objectives
The students should be able to:
- Use both quantitative and qualitative data in developing a business plan
- Work together in a small team in which roles are allocated and records kept of the group discussions
- Present their work to a panel of members experienced in setting up new ventures
Texts
The New Business Road Test Plan: What Entrepreneurs and Executives Should Do Before Writing a Business Plan by John Mullins, 3rd Edition, TF Prentice Hall (2010) (chapter one can be read online here)
