MSING012: Business Feasibility Planning

Lecturer: Dr. Dave Chapman


The course demonstrates the practical application of theory, knowledge and skills through the development of a group business feasibility plan.

The course requires students to:

  • Identify a range of potential businesses opportunities
  • Make a rational and reasoned selection of one opportunity worthy of further investigation
  • Conduct macro and micro analyses of candidate markets and industries
  • Assess the likely viability of the chosen opportunity
  • Present oral and written assessments of these findings


The students should be able to:

  • Use both quantitative and qualitative data in developing a business plan
  • Work together in a small team in which roles are allocated and records kept of the group discussions
  • Present their work to a panel of members experienced in setting up new ventures


The New Business Road Test Plan: What Entrepreneurs and Executives Should Do Before Writing a Business Plan by John Mullins, 3rd Edition, TF Prentice Hall (2010)  (chapter one can be read online here)