MSING004: Entrepreneurship: Theory and Practice

This course enables students to identify and assess business
opportunities. The aim of the course is to give an understanding of
strategies for the assessment of a new business opportunity along with
techniques for effective business planning to secure the necessary
resources, including finance.The course introduces frameworks to assess
and to mitigate key risks to new ventures including those relating to
personnel, markets and technologies.

The course requires students to:
. Identify a range of potential businesses opportunities
. Make a rational and reasoned selection of one opportunity worthy of
further investigation
. Conduct macro and micro analyses of candidate markets and industries
. Assess the likely viability of the chosen opportunity
. Present oral and written assessments of these findings