Core Module Information:

Taught by:

Delivery method:

Dr Marco Aponte-Moreno
MSc Management, MSI MRes/PhD, MSI PGT affiliate students only
Term 2
3-hour block of lectures and seminars (x 10 weeks)
100% coursework

Leadership can be defined as the process of influencing, persuading, and inspiring followers to achieve common goals. The purpose of this module is to explore the role of communication (verbal and non-verbal) in the leadership process. It focuses on how we can influence, persuade, and inspire others through strong communication skills.

In addition to providing a critical review of leadership theories and persuasion techniques, the module gives students the opportunity to practice and develop their own leadership communication skills through role plays and improvisation exercises. Moreover, this module allows students to analyse leadership communication styles of well-known leaders, and also of leaders from films, fiction, drama, and poetry.

The module is delivered through weekly lectures and seminars. Sessions are three hours long. In the first part topics are introduced and discussed. The second part consists of practical workshops aimed at developing leadership communication skills.

Upon successful completion of the module, students will be able to:

  • Understand the importance of verbal and non-verbal communication in the leadership process
  • Critically appraise different theories of leadership
  • Understand the key role of rhetoric in the process of communicating leadership
  • Understand the importance of personality, emotions and arguments in persuasion
  • Apply the persuasive process to different genres and scenarios
  • Develop a repertoire of stylistic choices to enhance the persuasive process in leadership situations
  • Deliver persuasive and truthful leadership messages
  • Introduction: Leadership and Communication
  • Current Approaches to Leadership
  • The Role of Rhetoric
  • Personality and Stance
  • Emotional Engagement
  • Models of Argument
  • Judgement and choice of messages
  • The Persuasive Process
  • The Persuasive Repertoire
  • Collins’ DETAIL framework

100% coursework comprising:

  • 75% - 3,000-word group essay analysing the communication style of a contemporary leader based on Phillip Collins’ DETAIL framework.
  • 25% - A 5 to 10-minute speech (related to a leadership situation) prepared and delivered by the student. The speech can be delivered in class or recorded on video.

Cockcroft, R. & S. Cockcroft (2005) Persuading People: An Introduction to Rhetoric. 2nd Edition. New York: Palgrave.

Collins, P. (2012) The Art of Speeches and Presentations. Chichester, West Sussex: Wiley & Sons.

Jackson, B & K. Parry (2011) A Very Short, Fairly Interesting and Reasonably Cheap Book About Studying Leadership. 2nd Edition. London: SAGE