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New Product Development

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Contract Design for R&D Licensing

Contract Design  for R&D Licensing

How should innovators design licensing contracts, when there is incomplete information on the partner’s valuation of the innovation, and limited control over the partner’s development efforts? (published in Operations Research)

Project Leader: Bert De Reyck

R&D Project Valuation and Negotiations

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How can we value early-stage R&D projects and support licensing negotiations? (published in Interfaces; recipient of INFORMS Case Competition Award)

Project Leader: Bert De Reyck

Managing Technology Risks in R&D Project Management

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What are the advantages and disadvantages of parallelizing R&D activities and simultaneously pursuing alternative technologies, when investments have to be made at risk? (published in IIE Transactions, recipient of the...more

Project Leader: Bert De Reyck

Impact of Project Portfolio Management on Technology Projects

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What is the impact of project portfolio management processes on the performance of information technology projects? (published in the International Journal of Project Management)

Project Leader: Bert De Reyck

An Integrated Decision-Making Approach for improving European Air Traffic Management

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A model supporting the European Commission’s Single European Sky initiative, evaluating alternative air traffic management improvement programmes (published in...more.

Project Leader: Bert De Reyck

Real Options Valuation using Decision Analysis

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A novel approach for valuing real options in projects (published in the European Journal of Operational Research).

Project Leader: Bert De Reyck

Optimal Investment under Operational Flexibility, Risk Aversion and Uncertainty

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When should we invest in, expand, shrink or abandon risky projects depending on market conditions? (published in the European Journal of Operational Research)

Project Leader: Bert De Reyck

The Value of Flexibilty in New Product Development: The Impact of Competiion

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How does the intensity of competition influence the value of flexibility in new product development projects, and when should new products be launched, or projects abandoned?

Project Leader: Bert De Reyck

Inspiring Open Innovation

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The design and delivery of activities that promote the role that Open Innovation can play in addressing key societal and economic challenges through collective innovate at a pan-European level (EU INTEREG Project). 

Project Leader: Dave Chapman

Ecology and music software

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In preparation, a long view of the music software history and pre-history, going back to machine orchestras and tracing them through to today, taking in the role of standards, ecologies based on competing standards and the knock on effect of ...More.

Project Leader: Peter Antonioni

Developing agile software architecture using real option analysis and value engineering

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How should you develop software architecture to enable agility? This will invariably take account of the strategy of the organisation, and what they consider is of value. (SEI SEPG Conference Dublin 2011) 

Project Leader: Graham Collins

Improvement of agile development processes

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Software development methods often focus on team activities and don’t always incorporate clear and appropriate guidelines for project management and scaling the project. (Journal of Object Oriented Programming) 

Project Leader: Graham Collins

Developing metrics for agile projects compatible with CMMI

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What measurements are needed to improve agile project management? Categorised as, ‘cutting edge’ by the SEI (Software Engineering Institute). SEPG, Amsterdam 2006

Project Leader: Graham Collins

Achieving earlier and more accurate estimates for agile CMMI projects

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Agile development practices are increasingly being applied to large scale projects. How can we predict and forecast how long and how much a complex agile development will cost? (SEI SEPG 2008) 

Project Leader: Graham Collins

Coordination problems in Complex Product Development

Automobile

What is the role of product architecture and organizational communication in complex product development efforts? What is the impact of misalignment between complex product architecture and organizational structure on final product quality?...more

Project Leader: Bilal Gokpinar

Globally Distributed Product Design and Performance

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How to design a complex product globally? How to manage complex product architecture? What is the most efficient way of distributing complex subsystems across global design centres? How to achieve both NPD efficiency and high quality at the same time in...more

Project Leader: Bilal Gokpinar

New Technology and Service Development

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What is the effect of development of new technologies and services on current products in the telecommunications industry? How does the relationship between technology/service developers and client firms affect product and...more

Project Leader: Bilal Gokpinar

The Effect of Customer Feedback and Organizational Learning on Product Innovation

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What is the role of customer feedback and organizational learning in the design of new generation of products? 

Project Leader: Bilal Gokpinar

Outsourcing Decisions in Pharmaceutical and Biotechnology Firms

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What are the key tradeoffs in outsourcing and contract-manufacturing decisions in pharmaceutical and biotechnology firms? Which operational and organisational capabilities ...More

Project Leader: Bilal Gokpinar


The IT Revolution and Globalization

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The adoption of computers and related innovations (e.g. the invention of the internet) as well as the (consequent) process of globalization is causing organizational change within...More

Project Leader: Maarten Goos

The New Economics of Amazon

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Due to the recent introduction of network technologies, there now is a growing importance of organizations operating online trading platforms such as Amazon, eBay or Monster.com. This project models and empirically tests the optimal behaviour of these ...More

Project Leader: Maarten Goos

Economic History of Innovations

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Current times are often perceived as times of rapid technological progress, also called the IT Revolution or the arrival of the New Economy. This projects compares the economic impact of the recent IT Revolution with other periods of ...More

Project Leader: Maarten Goos

Creativity in Cross-Functional and Interdisciplinary Teams

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How do differences in the underlying perspectives and assumptions of group members shape the nature and ultimate creativity of small groups? How does the creative process differ in such diverse teams from more homogeneous teams?

Project Leader: Sarah Harvey

Intellectual Game Play in Knowledge Work

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What is the relationship between play and creativity? How can play support or hinder creativity in organizations? What are the organizational structures and processes that support intellectual play at work? This research explores the value of play to knowledge work.

Project Leader: Sarah Harvey

Mutually Reinforcing Dynamics of Idea Generation and Idea Evaluation in Groups

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This research challenges the conventional wisdom that the brainstorming approach of separating idea generation and idea evaluation are optimal for promoting creativity in groups .....more.

Project Leader: Sarah Harvey

Manufacturing decisions and the commercialization of disruptive technologies

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Manufacturing expertise is often in short supply in novel industries. What are the implications for business development? (Funded through TSB Regenerative Medicine program). 

Project Leader: Simch Jong


Marketing disruptive technologies

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What are the challenges managers face in marketing disruptive technologies and how do they alter the behavior of critical stakeholders? (with Research Associate Dr Enrico Forti and funded through Regenerative Medicine program). 

Project Leader: Simch Jong

Patent value

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What value can be created from patents and where does it reside? (published in International Journal of Intellectual Property Management, Journal of Intellectual Capital, International Journal of Intellectual Property Management and...more

Project Leader: Mila Striukova

Successful Market entry

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Best being the first to market? Think twice (published in International Journal of Collaborative Enterprise and International Journal of Actor-Network Theory and Technological Innovation). 

Project Leader: Mila Striukova

Managing Trade-Offs Within and Across Decision Domains: Continuity, Change and New Product Success

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Little is known about the mix of decisions through which innovators manage trade-offs between continuity and change. We leverage behavioral tracking data regarding the...more.

Project Leader: Enrico Forti

From Hero to Zero? Prolonging the Shelf-life of Fads

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Individual brands, products or even whole categories that were once appealing for a particular segment, might become irrelevant as society evolves and tastes change. We leverage behavioral tracking data regarding the...more.

Project Leader: Enrico Forti

Institutional Logic of Open Source Projects

Contract Design  for R&D Licensing

Why and how do companies compete with or participate in voluntary open source software projects?
Project Leader: Soong Moon Kang


From Blue Sky Research to Problem Solving: a Philosophy of Science Theory of New Knowledge Production

Contract Design  for R&D Licensing

What are the different kinds of knowledge that are produced, the indicators of progress, the characteristic methods, and the exemplar organizations? (Published in Academy of Management Review in 2011)

Project Leader: Martin Kilduff

Necessity of Others  – Mother of Invention

Contract Design  for R&D Licensing

It has long been considered as fact that creativity is most evident when people are self-motivated (intrinsically) in their work. Looking at data from two organizations and supported by a laboratory study, we found that intrinsic motivation was much more effective when linked with a focus on others...more

Project Leader: James Berry

Idea Flows – Mapping Innovation Identification

Contract Design  for R&D Licensing

Do the CEO and the hourly employee judge creativity the same way? If not, corporate innovation programs asking employees to be creative may be doomed to failure. This research attempts to map how employees evaluate potentially creative new ideas within existing companies....more

Project Leader: James Berry

Identifying Creativity at a Distance Contract Design for R&D Licensing

Contract Design  for R&D Licensing

Creativity is a balance of novelty and usefulness. Yet how we evaluate ideas changes depending on how near or far we feel from the particular context. When people are close to a problem both novelty and usefulness of the solution are relevant....more

Project Leader: James Berry

Maximizing Employee Creativity

Contract Design  for R&D Licensing

How can we encourage employees to maximize their effort and creativity in working on problems? Perspective-taking is one way to encourage employees to focus on end users in solving problems...more

Project Leader: James Berry