When does it pay to delay supplier qualification? Theory and experiments
Date, Time, Venue
8 November 2011, Tuesday
University College London
1st floor Exec-Ed room,
Engineering Front Building ("Malet place" in Google maps)
We study a procurement setting in which the buyer seeks a low price but will not allocate the contract to a supplier who has not passed qualification screening. Qualification screening is costly for the buyer, involving product tests, site visits, and interviews. In addition to a qualified incumbent supplier, the buyer has an entrant of unknown qualification. The buyer wishes to run a price-only, open-descending reverse auction between the incumbent and the entrant, and faces a strategic choice about whether to perform qualification screening on the entrant before or after the auction. We analytically study the buyer's optimal strategy, accounting for the fact that under post-auction qualification the incumbent knows he could lose the auction but still win the contract. In our analysis we derive the incumbent's optimal bidding strategy under post-auction qualification and find that he follows a threshold structure in which high-cost incumbents hold back on bidding --- or even boycott the auction --- in order to preserve their profit margin, and only lower-cost incumbents bid to win. These results are strikingly different from the usual open-descending auction analysis where all bidders are fully qualified and bidding to win is always a dominant strategy. We test our analytical results in the laboratory, with human subjects. We find that qualitatively our theoretical predictions hold up quite well, although incumbent suppliers bid somewhat more aggressively than the theory predicts, making buyers more inclined to use post-auction qualification.
Zhixi Wan is an assistant professor at the Operations Management & Information Technology area at HEC Paris. He obtained his Ph.D. degree in Operations & Management Science in 2009 from the Stephen M. Ross School of Business at the University of Michigan, Ann Arbor. His areas of specialization include: supply chain management, sourcing and procurement strategies, auctions and mechanism design, and behavioral operations and experimental studies. Before his Ph.D. study, he obtained a Bachelor degree in Automation Engineering in 2003 from Tsinghua University, Beijing, China.