Private-collective Innovation, Competition, and Firms Counterintuitive Appropriation Strategies

Date, Time, Venue

4 October 2011, Tuesday, 15.30-17.00.

University College London

1st floor Exec-ed Seminar room (next to Exec-ed Lecture room), 

Engineering Front Building
("Malet place" in Google maps)


We extend theory on private-collective innovation by studying the role of exclusion rights for technology in the competition between private-collective and other innovators. We argue that private-collective innovators both pledge their own and invest in orphan exclusion rights for technology as a subtle coordination mechanism to compete against firms proposing alternative proprietary solutions. We discuss implications of our findings for theories of innovation, particularly appropriation strategy, ownership and control, and coordination and industry self-regulation.


Dr. Reitzig joined the London Business School as an Assistant Professor for Strategic Management in October 2006. For the last decade, Markus Reitzig’s research has been centered on the economics and management of innovation. Markus is particularly interested in firms’ strategies to capture value from their investments in technology; using intellectual property rights among other mechanisms. Dr. Reitzig’s prime area of current investigation is the analysis of strategic trade-offs between value creation and value capture, seeking to devise strategies for initial value creation that are shaped with an eye on the subsequently envisaged appropriation (which he terms “creation-conditional-on-capture” – ccc strategies). Professor Reitzig has, however, also sought to contribute more broadly to different streams of literature including corporate strategy, corporate organization, economics, legal, and accounting literature.

Articles by Markus Reitzig have been published in both the top practitioner outlets such as Harvard Business Review and Sloan Management Review and the premier scientific journals such as Strategic Management Journal, Research Policy, Industrial and Corporate Change, International Journal of Industrial Organization, and Economics of Innovation and New Technology. Until today, his research has been quoted around a hundred-and-ninety times in those journals that are listed in the Social Science Citation Index, and it has been presented at numerous conferences and university seminars worldwide. For his research contributions he was awarded the Tietgen Prize for outstanding contributions to business research, and he has been nominated for the McKinsey best paper award by the Strategic Management Society and the Carolyn Dexter award by the Academy of Management. Markus is regularly consulted as an expert interviewee by leading business papers, such as the Wall Street Journal Europe, and his latest management thinking is featured in The Economist and Business Strategy Review.