Jane Burns-Nurse's Teaching
Introduction to Marketing
This is very much a ‘hands on’ introductory course.Open to 1st year IMB students and year students from other departments as an option. Students work to explore the marketing syllabus, through the vehicle of project work and a marketing simulation. Where resources permit, students have completed the Google Challenge. Project work will often involve working with a real client company.
This course is offered to 3rd and 4th year students as an elective option, and whilst some will choose to complete it having previous taken the introductory course, many come to the field without prior experience. The course is particularly attractive to Human Sciences students who already have a good grasp of behavioural psychology and communications. The course explores the way in which businesses communicate and interract with their customers and other audiences, through the medium of advertising, promotion and public relations. Students have the opportunity to work with a real world client company to develop a marketing communications programme.
This is an introductory course provided to 1st year non Management students. The short course explores five themes, the business envirionment, business strategy, human resources, project management and organisational behaviour. This is done through an exploration of key models and methods through Problem Based Learning approach. Students work collaboratively in small teams to develop responses to problems and present their findings.
Managing Information and IT
This module is provided as an option for 3rd year Information for Management students. It is primarily concerned with preparation for the workplace. It is used a s a vehicle for providing access to a range of Persoonal and Professional Development tools, readings and activities. The programme boasts a wide range of guest speakers and visits. Students are provided with support in a variety of important areas, including CV preparation, Interview skills, Dissertation planning and structuring, assessment centres. The course is non examined , students are assessed through the provision of three reflective papers on a business proble, the IMB programme and an online Personal and Professional Development Portfolio.