- MSc Technology Entrepreneurship Programme Approved for Robert Malpas Bursary
- UCL Management Science and Innovation PhD student Sebastiano Massaro has won the 2011 Academy of Management Organizational Behavior Division's Most Innovative Student Paper Award.
- MS&I Staff and students shine at UCL Awards for Enterprise
- BSc Information Management for Business ranked fifth in UK
- IMB Student was Awarded the e-skills Internship 'Intern of the Year 2011' at the Annual Event at IBM
- UCL Enterprise Society Team wins Enterprise Challenge
- BSc Information Management for Business and UK IT skills shortage
- Technology Entrepreneurship Students win £100k Technology Strategy Board Grant with their start-up
- Web-based Start-Up Showcase Project Launched
- Student entrepreneurs set to share idea with China’s billion-plus consumers
- MSI Envites you to a Research Seminar on: The Dangers of Deep Knowledge: New Ventures in the U.S. Solar Industry on 12 October 2011 from 15.30-16.45
- MSc Management students win HELO Awards!
- Former MSc Technology Entrepreneurship student receives $2.5 million funding
- The Future of the Internet: Cisco's Vision of technological change and how it plans to respond
- Entrepreneurial electives at London Business School
- MS&I joins the Association of Business Schools
- Eeve app for iPhone launched by former MSc Technology Entrepreneurship students
- UCL alumnus breathes fire in Malaysia’s ‘Dragon’s Den’
- Have Your Say! The 2012 National Student Survey seeks the views of final year undergraduates...
- UCL Student Business Receives International Recognition
- Fulbright-UCL Award for MSc Technology Entrepreneurship Announced
- MSc Technology Entrepreneurship student leads Silicon Valley trip
- MSc Technology Entrepreneurship student heads up Enterprise
- MSI Invites you to a Research Seminar on: The role of cost modeling in competitive bid procurement
- MSc Technology Entrepreneurship students shortlisted for Seedcamp London 2012
- MSc Technology Entrepreneurship students win prizes in Chile
- MSI Teaching Fellow on BBC News site
- MSc Entrepreneurship graduate wins China-UK Entrepreneurship Challenge
- New innovation centre in Tech City will benefit MSc Technology Entrepreneurship students
- Speak up! The 2013 National Student Survey seeks your views this term
- MRes/PhD Management Science & Innovation Studentships Available
- Open House and Reception: UCL Management Science & Innovation MRes/PhD Programme
- MSc Technology Entrepreneurship students mentioned in The Guardian
- MSI Teaching Fellow interviewed on Radio 4
- Research by Dr Mihaela Stan featured in the Financial Times
- Graduates describe how the Information Management for Business degree has helped their career development
- Goldman Sachs Small Businesses Programme delivered by MSI
- Former MSc TE student co-founder of one of Top London startups to watch
- MSI student start ups prize winners at the UCL Enterprise Awards
- Bart Vanneste joins the editorial review board of the Academy of Management Journal
- UCL teaching fellow awarded Kauffman Fellowship
- Dr David Chapman appointed to Enterprise Educators UK board
- Goldman Sachs 10,000 small business training programme to be delivered by MS&I Teaching Staff
- MSc Technology Entrepreneurship Alumnus raises $6.5 million!
- First PhD programme Graduate secures job at Warwick Business School
- Pete Clark's book Masterminding the Deal gets a mention in the Economist
- Dr Chia-Jung Tsay's paper suggests classical music competitions judged by sight, not sound
- UCL graduate’s business raises $6.5 million in investment
- UCL Careers win an AGCAS Award for Excellence for MS&I Careers work
- UCL welcomes first Technology Entrepreneurship Fulbright Scholar
- Former MSc TE student raises £180,000 to launch Jive Bike
- Former MSc TE students achieve exciting startup milestones
- New Masters Scholarships Announced for Indian Students
- Prime Minister officially opens IDEALondon centre in Tech City
- MS&I staff receive awards at US conference
- The 2014 National Student Survey seeks your views this term
- MSc Technology Entrepreneurship alumnus raises further $17 million in funding
- World-class orchestras judged by sight not sound
- UCL Women in Management society deliver workshop for UCL Academy students
- Article by Peter Antonioni in The Conversation
UCL alumnus breathes fire in Malaysia’s ‘Dragon’s Den’
17 January 2012
Fadzli Shah Anuar (MSc Technology Entrepreneurship, 2011) is getting used to being approached on the streets of Kuala Lumpur, his home town. “At least two people a day come up to me and ask, ‘Didn’t I see you on Make The Pitch?’” he says.
Make The Pitch is Malaysia’s version of Dragon’s Den, the BBC TV show in which budding entrepreneurs present their innovative ideas to potential investors to raise money and grow their businesses. In its inaugural series, Fadzli ‘won’ the grand final by being offered the most money – 700,000 ringgit (around £140,000) - for his mobile phone app which allows shoppers to take advantage of location-based special offers.
Fadzli came up with the idea for VoucHEREs when he was still a student at UCL. The MSc Technology Entrepreneurship course offers case study-based learning, using real-life examples of successful start-ups, and Fadzli was inspired by the story of ZagMe, which offered hourly promotions to shoppers within the vicinity of centres like Bluewater by blasting SMS messages to their phones.
The idea was ahead of its time, as the technology was not available to sustain it, but nevertheless Fadzli took note and began to “revise and develop” when he returned home in May 2011. “I wanted to take advantage of the huge group-buying trend that has swept the world,” he says. “But there are already 174 sites in Malaysia, with its population of only 29 million, which makes it a heavily saturated market.”
Fadzli, who calls VoucHEREs a “cross between Groupon and 4Square” decided to involve as many big brands – Nike, Starbucks, Converse – as possible, as these are attractive to the country’s consumers. There is no group-buying, and vouchers can be redeemed straightaway.
Fadzli, who describes himself as a “huge fan” of Dragon’s Den, was one of 30 teams out of 180 to be selected to appear on the 10-week long Make The Pitch. He quickly came to the judges’ attention when he attended a big event called ‘When Silicon Valley Comes to Malaysia’ – and took a MTV film crew with him.
“I was able to get footage of me talking to people like the co-founders of You Tube and Dipdive, asking them how I could differentiate myself from competitors like Groupon. It certainly helped differentiate me from my competitors on Make The Pitch!” says Fadzli.
VoucHEREs is planning a beta launch on 21st January and a full product launch in three months’ time. In the meantime he is refining the product, adding more merchants, and raising more money in Singapore. His progress is all the more remarkable considering he only developed the software last August. He hopes to be operational in five countries within two years.
Fadzli credits the MSc Technology Entrepreneurship course with giving him the confidence to win Make The Pitch. “It’s not an inborn trait,” he says. “The course is very hands-on and you learn through practical experience how to be an entrepreneur. You discover how to anticipate difficult, probing questions from would-be investors. I find myself thinking: ‘What would Dave Chapman have asked if I was pitching to him?’”
Dr Dave Chapman himself says that the purpose of the programme is to tap into the “appetite and aspiration” of a talented individual like Fadzli and help him to grow into the role of an entrepreneur.
“Entrepreneurship can be taught,” he says. “Our students can learn a lot from those who have gone before them. They get to learn from others’ mistakes as well as their own. They also have an opportunity to benchmark themselves against an international peer group from a wide range of cultures and degree disciplines. It accelerates the process and encourages them to ratchet up their game.”
Professor Bert De Reyck, head of the MSI dept and one of the people that Fadzli credits with his success (Prof. Soong Moon Kang being another) adds: “Fadzli was an outstanding student – mature, polished, credible.
“Every year, out of around 60 students we see three or four major successes. Recently, alumni led start-up OVIA has raised investment in excess of £1 million. Alongside Fadlzi’s success this year’s stand-outs include: Eeve, a photo-sharing and social network; Poq Studio, which develop mobile apps for fashion shops; TipGain, a mobile app for sharing shopping tips with friends; and MapCarta, an interactive travel guide.”
- UCL Dept. Management Science and Innovation
- UCL Technology Entrepreneurship MSc
- UCL Student Ventures