2010 IoN News Archive
- Professor Alan Thompson elected as Fellow of the American Academy of Neurology
- Michael J. Fox Foundation awards IoN researcher grant to advance Parkinson's research.
- Traces of the past: computer algorithm ‘reads’ memories
- Professor Lees awarded first Lord Brain Memorial Lecture
- Award for Professor Chris Frith
- Professor John Duncan appointed as NIHR Senior Investigator
- Queen Square Symposium success
- IoN brings the scientific method to London primary schools
- Robot trainer to benefit stroke patients
- Researchers to study how the brain 'rewires itself'
- St Peter's Medal for Professor Clare Fowler
- Elections to the Academy of Medical Sciences Fellowships announced
- New website to help stroke survivors learn to read again
- Queen's Birthday Honours
- Brain study reveals that agreement is rewarding
- Wellcome Success
- Win for IoN at Shape of Science Symposium
- Research shows that two heads are better than one
- Lizard venom offers hope for Parkinson’s disease patients
- Epilepsy prizes
- Developing a cell library resource for dementia research
- Stents may double the risk of stroke in patients over 70
- Scientists identify link between introspection and brain structure
- IoN scientist lands £329k funding boost from dementia research charity.
- Study results consistent with earlier estimates of vCJD prion prevalence in Britain
- Parkinson's UK Fellowship Award
- Award for Professor Lees
- 2010-11 IoN PhD Studentship Round Now Open
- New brain imaging tests to track Huntington’s
- World-leading scientist secures funding for gene research
- Fighter pilots' brains are ‘more sensitive
- Alzheimer’s changes detectable in healthy elderly
- IoN Student wins Santander Formula One Scholarship
- New hope for cluster headache sufferers
- Prestigious European research grant awarded
- New centre brings hope to patients with muscle wasting diseases
- Prestigious stroke program grant awarded
- A role for astrocytes in learning and memory?
Published: Feb 20, 2014 6:58:34 PM
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Brain study reveals that agreement is rewarding
18 June 2010
A new research study suggests that – at least at a neuronal level – agreement is much more satisfying than disagreement.
Researchers at the Wellcome Trust Centre for Neuroimaging at UCL and Aarhus University in Denmark have found that the ‘reward’ area of the brain is activated when people agree with our opinions.
The study, published in the journal Current Biology, suggests that scientists may be able to predict how much people can be influenced by the opinions of others on the basis of the level of activity in the reward area.
Professor Chris Frith (UCL Wellcome Trust Centre for Neuroimaging) and colleagues examined the effect that having experts agree with a person’s opinions has on activity in their ventral striatum, the area of the brain associated with receiving rewards.
Expert opinions about a piece of music produced more activity in this brain area when the subject shared the opinion. Expert opinions could also alter the amount of ventral striatum reward activity that receiving the music could produce – depending on how likely the person was to change his or her mind on the basis of those opinions.
When the reviewers agreed with the subject’s own choice, the team found that the subject’s ventral striatum, the area of the brain associated with rewards, became active. Activity in this area tended to be strongest when both reviewers agreed with the subject.
“It seems that not only are some people more influenced by the opinions of others, but by looking at activity in the brain, we can tell who those people are,” said Professor Frith.
Read more >> UCL News
Reference >> How the Opinion of Others Affects Our Valuation of Objects
Current Biology, 17 June 2010. DOI 10.1016/j.cub.2010.04.055
Daniel K. Campbell-Meiklejohnsend email, Dominik R. Bach, Andreas Roepstorff, Raymond J. Dolan, Chris D. Frith
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