Global Social Media Impact Study
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Events

Panel: Social Media and Inequality

A special panel exploring the relationship between the everyday use of social media and the concept of inequality at the ASA Conference. More...

Starts: Apr 15, 2015 9:15:00 AM

Danny's blog

Does Targeted Advertising Work?

Thu, 05 Feb 2015 16:38:49 +0000

As Ethan Zuckerman noted in The Atlantic (14/08/2014) even though many groups and initiatives really didn’t want to go down that route, targeted advertising has become the default funding model for the internet, as people failed to find an alternative. A combination of developments such as big data and mining information from sources such as search […]

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European Research CouncilEuropean UnionUCL Department of Anthropology

Grant number: ERC Project 2011-AdG-295486 SocNet
Project title: Social Network Sites and Social Science