Global Social Media Impact Study
Does Targeted Advertising Work?
Thu, 05 Feb 2015 16:38:49 +0000
As Ethan Zuckerman noted in The Atlantic (14/08/2014) even though many groups and initiatives really didn’t want to go down that route, targeted advertising has become the default funding model for the internet, as people failed to find an alternative. A combination of developments such as big data and mining information from sources such as search […]Read more...
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Grant number: ERC Project 2011-AdG-295486 SocNet
Project title: Social Network Sites and Social Science