Global Social Media Impact Study
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Facebook as a window: managing online appearance

Fri, 31 Jul 2015 09:00:49 +0000

A particularly common way that many people in the Italian field site thought about Facebook was by comparing it to a shop window (vetrina in Italian). Some did not exactly like the fact that, like a window, ‘everybody can see your personal stuff.’ In contrast, others used this new kind of visibility as an opportunity to actively promote different aspects of […]

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Project Funding

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The Global Social Media Impact Study is a research project funded by the European Research Council (ERC Project 2011-AdG-295486 Social Network Sites and Social Science).

About the ERC

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The ERC's mission is to encourage the highest quality research in Europe through competitive funding and to support investigator-initiated frontier research across all fields of research, on the basis of scientific excellence.


European Research CouncilEuropean UnionUCL Department of Anthropology

Grant number: ERC Project 2011-AdG-295486 SocNet
Project title: Social Network Sites and Social Science