Welcome to the third full year of the delivery phase of UCL’s enterprise strategy. As anticipated, our community continues to strive for excellence and that approach and commitment is clearly working. From working with corporations to assisting student entrepreneurs and spinning out research, We hope that you will enjoy reading about all our enterprise activities from across the university in this Annual Review for 2013/2014.
Professor Stephen Caddick
Vice-Provost (Enterprise and London)
DIY User Research: Developing User-Driven Products - (UCL Students only)
Publication date: Jun 18, 2014 02:03 PM
Jul 08, 2014 09:30 AM
End: Jul 08, 2014 04:30 PM
Location: IDEAL, 69 Wilson Street, London, WC1E 0PP
Can you afford to waste time and money building new products, services, experiences and features that people don’t use? Speaking to users along the development journey will help you to stay focused, enabling you to be lean and avoid expensive rabbit holes.
Truth seeking, myth busting & straight talking, Julia shares the practical tool-kits that she has developed over the past 20 years working on products, services and experiences across private, public and 3rd sectors.
This course will show you how to be user-driven at all stages of the product lifecycle, starting with how to test out your product/service concept. This course is suitable for anyone that is developing new products, services and experiences.
As each tool-kit is shared, there will be a live, interactive demonstration, where the group get to identify good practice, followed by an exercise so that the group to try it out for themselves & hone their skills.