UCL Innovation and Enterprise


Distance Learning, CPD and Short Courses Forum #2 Dealing with Barriers & Challenges – Marketing your Courses

Start: Mar 05, 2014 02:00 PM
End: Mar 05, 2014 05:00 PM

Location: UCL Roberts Building, Room 422, Torrington Place, London, WC1E 7HB

As the forum membership and momentum of distance learning, CPD and short courses across UCL continues to grow we are delighted to announce the details of our next event.

The next Distance Learning, CPD and Short Courses Forum will be held between 2PM and 5PM on Wednesday 5th March 2014 in Room 422, Roberts Building, Torrington Place.

At the last Forum on 26th November, we split into groups to consider a wide range of “Institutional Barriers and Challenges”.

We now intend to move forward by addressing some of these barriers and challenges head on and the next Forum will focus on marketing and the use of social media.  As well as a series of talks, there will be the opportunity to practice using Twitter as a marketing tool during an interactive session.

Programme for the Session

Please arrive from 14:00 onwards

14:15 - 14:30 Matt Jenner, UCL- Update on institutional barriers & UCLeXtend

14:30 - 15:30 Matt Jenner & ELE Team, UCL - Hands on masterclass - getting used to Twitter

15:30 - 15:40 Break

15:40 - 16:00 Professor Andrew Eder, UCL - Marketing approaches

16:00 - 16:30 Guest speaker Steve Ehrlich - Social media strategies

Our guest speaker, Steve Ehrlich of AIA Worldwide, describes himself as a "tech geek, focused on figuring out how to use emerging tools and technologies to enhance both brand articulation and recruitment for a multitude of organisations including Yale University, Deloitte, Exelon, Walmart, and Enterprise Rent-A-Car".

16:30 - 16:45 Questions for Steve Ehrlich and final closing comments

16:45 - 17:00 Networking

To register for this event please access the following eventbrite page: Dealing with Barriers & Challenges- Marketing your Courses

Should you have any questions please direct them to the CPD & Short Courses Development Team at cpd@ucl.ac.uk

We look forward to seeing you on Wednesday 5th March.