Welcome to the third full year of the delivery phase of UCL’s enterprise strategy. As anticipated, our community continues to strive for excellence and that approach and commitment is clearly working. From working with corporations to assisting student entrepreneurs and spinning out research, We hope that you will enjoy reading about all our enterprise activities from across the university in this Annual Review for 2013/2014.
Professor Stephen Caddick
Vice-Provost (Enterprise and London)
Computer-based Language Prototype for TNK-BP Russia
14 May 2008
UCL has developed innovative language and cultural training in computer-based, virtual and web-based environments to assist global businesses in developing and assessing communication skills and intercultural awareness.
Following initial negotiations by Dr Anna Clark with BP, a team of UCL language experts, led by Dr Christine Hoffman, visited TNK-BP in Moscow. After assessing the company’s particular language and cultural challenges, a detailed Needs Analysis was drawn up. UCL then prepared an innovative computer-based prototype for the international oil company, which was trialled and evaluated in Moscow. This programme drew upon sophisticated MALTED multi-authoring technology developed by the EU Telematics Applications programmes Socrates and Leonardo da Vinci, which was then tailored to the specific business needs of TNK-BP.
UCL specialises in providing tailored language programmes for global companies with special needs in oil & gas, engineering, medicine & pharmaceutical industries.