UCL Innovation and Enterprise


UCL Short Courses in Entrepreneurship - DIY PR

Start: Mar 02, 2017 02:00 PM
End: Mar 02, 2017 05:00 PM


Who should attend:

This workshop is open to all Students and Staff at UCL who either have a business idea/current business and want to learn how to do their own PR, or anyone who simply has an interest in the subject area.

About the workshop: 

Hosted by Hai Media Group’s Lisa Devaney, this workshop will help you plan your communication needs strategically, whatever stage you're at with your business idea.

Looking at social media strategy as well as traditional public relations techniques, you will learn the basics and more: creating social media content, planning social media strategy and using social media at early stage and beyond. You'll also learn to identify the point at which you are ready to talk to the media, and how to go about doing this. You'll be taught how to write both pitch emails for journalists and press releases, helping you secure news headlines for your business.

Course Objectives

  • Learn how to develop an early stage communications strategy
  • Learn how to establish, maintain and thrive from a social media presence for your business
  • Know when you are ready to start contacting the media and how to approach journalists to secure headlines for your business

How do I register?

Participation is free but we do require a £10 deposit which will be refunded upon attendance. Places are limited to 30 people. Please register using the link above.