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INSTG074 - Textbook Publishing
This module provides publishing students with an insight into the business of creating content for the schools and higher education market. The course focuses on issues and debates and students are encouraged to relate what they are learning to breaking industry news. The module is taught by Dr Penelope Woolf and there will be a number of leading industry professionals as guest speakers.
· Change: structure of the business; business models
· Key opportunities & challenges for the industry
· Publishing skills and employability
· The digital transition
· New competition
· Pace of technological change
· From content to services & solutions
· What is a publisher?
· Government policy & agendas in constant flux.
· The development of textbook publishing
· Commissioning and exploiting content
· Reaching your target market
· Key publishers and their strategy
· Publishing as a global business
· Competition: traditional and non-traditional (publishers, digital start-ups, Open Educational Resources)
· Breaking news e.g. Massive Open Online Courses (MOOCs), legal cases
· Policy e.g. the introduction of a new National Curriculum in Sept. 2014
· HE publishing: from content i.e. textbooks to service and solutions. What does this mean for the industry?
The course will include case studies and activities. There will be master classes from leading figures from publishing, digital partners, and a world-renowned textbook author. There will be a visit to Palgrave Macmillan and the opportunity to meet and interact with publishing professionals.
Assessment: By coursework
Optional for: MA Publishing students
Delivered by: Dr. Penelope Woolf and guest speakers.
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