INSTG057 Sales, Marketing and Promotion

This module introduces sales, marketing and promotional technoques and skills within modern print and digital publishing. It outlines how books and digital publications are sold, how sales channels are defined and actualised, how logistical systems operate and how the retail and wholesale sectors work. It discusses marketing theory and application and the role of promotion, advertising and social media applications.

Assessment: Assessment by coursework only
There are no formal prerequisites for this module
Compulsory for:
MA Publishing
Further information for students taking this module

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