INSTG057 Sales, Marketing and Promotion
This module introduces sales, marketing and promotional technoques and skills within modern print and digital publishing. It outlines how books and digital publications are sold, how sales channels are defined and actualised, how logistical systems operate and how the retail and wholesale sectors work. It discusses marketing theory and application and the role of promotion, advertising and social media applications.
Assessment: Assessment by coursework only
Prerequisites: There are no formal prerequisites for this module
Compulsory for: MA Publishing
Dates: Term 1 7 October - 9 December Tuesdays 10-1pm
Module leader: Nick Canty
Alison Baverstock, How To Market Books (Kogan Books, 2008)
Gill Davies and Richard Balkwill, The Professionals Guide to Publishing (Kogan Page, 2011) - Chapters 4 and 5.
Richard Guthrie, Publishing: Principles and Practice (Sage, 2011) - Chapters 7 and 8.
Kelvin Smith, The Publishing Business From P-books to E-books (AVA, 2012) - Chapter 7.
Claire Squires, Marketing Literature (Palgrave, 2009)
Jon Reed, Get Up to Speed with Online Marketing (Pearson, 2013)
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