INSTG055 Publishing Today
This
module will provide students of librarianship, information science
and related areas with an insight into the business of publishing:
its structure, functions and challenges. Examples will be
predominantly Anglo-American but there will be reference to
publishing elsewhere. The module is taught by, Dr Penelope Woolf, and
there will be a number of guest speakers from industry.
Module themes:
- Change: structure of the business; business models
- Challenges: balancing the need to innovate with the need to make money
- The digital transition
- Skills
- The future
Topics include:
- Industry overview
- The legal environment of publishing (copyright, intellectual property, contracts)
- Discovering & exploiting content
- Creating content
- Journals Publishing
- Children’s Publishing
- Business context
The course will include case studies from different types of publishing e.g. academic/ELT/trade/children’s. There will be a visit to a publishing company and the opportunity to meet and interact with publishing professionals.
Assessment: By coursework
Prerequisites: There are no formal prerequisites for this module
Optional
for masters students: Library &
Information Studies, Archives and Records Management, Electronic
Communication & Publishing
Delivered
by: Dr. Penelope Woolf and guest speakers
Further information for students taking this module
Page last modified on 23 nov 12 15:08


