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INSTG051 Journal and Periodical Publishing
This module aims to equip students with a detailed understanding of how journals (and, more generally, magazines) are financed, developed, produced, marketed and sold. In particular, the position of the journal as the key vehicle for scholarly communication will be analysed in depth. Challenges to the traditional journal and the development of alternative business models will be covered in depth.
Topics include: the context for learned journal publishing, especially its role in scholarly communication; how journals are published, how they are different from books and the skills needed to work in this sector; changes in journal publishing resulting from the digital revolution; open access and other business models; changes in library purchasing; magazine publishing.
Assessment: Assessment by coursework only.
Compulsory for: MA in Publishing
Optional for: MA in Electronic Communication & Publishing. This module is also available for short course students.
Prerequisites: There are no formal prerequisites for this module, although some familiarity with basic publishing functions is assumed
Taught by: Simon Rallison and visiting speakers
Further information for students currently taking this module
Page last modified on 31 oct 12 11:54