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INSTG046 The Publishing Business
This module aims to provide students with a detailed understanding of the ‘Anglo-American’ publishing business model. By the end of the module, students will be able to analyse business decisions effectively and have acquired sufficient transferable financial and other skills to enable them to make investment and business decisions with confidence.
Topics include: business structures and key players; corporate governance; profitable list and imprint management; cash flow; investment evaluation; start-ups and acquisitions; business plans; management roles and responsibilities; understanding balance sheets and profit and loss accounts; key business ratios.
Assessment: Assessment by coursework only
Compulsory for: MA in Publishing
Optional for: This module will be available for short course students
Prerequisites: There are no formal prerequisites for this module, although some familiarity with the publishing business is assumed
Taught by: Nick Canty and visiting speakers
Further information for students taking this module
Page last modified on 27 mar 12 15:37