The Centre for Anthropology aims to be the leading research hub which locates digital technologies in the rich context of human society and culture... full description
The volume edited by Heather Horst and Daniel Miller is the manifesto for the Centre of Digital Anthropology and is the handbook for the Master... full description
Brian Schroer, San Francisco, Digital Anthropologist, AKQA
I graduated from the Digital Anthropology MSc program in 2011. After graduating, I moved back to San Francisco and found employment as a Digital Anthropologist at the advertising agency AKQA. At AKQA, I bridge the gap between academic and corporate research by applying anthropological theory to understand consumer motivations and behaviors.
My education in the Digital Anthropology program has greatly inspired my professional research, allowing me to develop creative and rich insights that are slightly different from the usual consumer research. The anthropological viewpoint I was endowed with allows me to look at research from a much broader angle, which in turn leads to more interesting ways of looking at consumer behavior.
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