UCLDH logo

The UCLDH logo comes in three variants, none of which is considered more important than the others: wide full, wide minimal, and tall. Each variant may either be rendered in two colours picked from the UCL palette, or it may be a "remix" in which each pixel is separately coloured. The two main remixes are called Palette, after the UCL palette, and Macbeth, after the Macbeth Color Checker. There is a story of how the design got that way.

Logo files

The UCLDH logo is available for use on your website (terms and conditions)

UCLDH-88x31-button-grey.png Wide minimal, grey
UCLDH-88x31-button-green.png Wide minimal, UCL Mid Green
UCLDH-88x31-button.png Wide minimal, Palette remix
88x31 px
UCLDH-234x60.png Wide full, Macbeth remix
234x60 px
ucldh-234x60-palette.png Wide full, Palette remix
234x60 px
ucldh-180x150-navyblue.png Tall, UCL Navy Blue
180x150 px
ucldh-180x150.png Tall, Palette remix
180x150 px

Vector files may be made available for your printing project; please get in touch.

Recommended usage

Please serve your chosen UCLDH logo file from your own website. Do not change the file format from .PNG to another format such as .JPG and do not merge the file or mash it up with any other graphics. We also request the favour that you hyperlink the logo to UCLDH's main page. Thank you!

Legal notice

The UCLDH logotype in all its versions as shown above is a trademark held by the UCL Centre for Digital Humanities. You are authorised to use this logotype on the terms and conditions below, and only on the condition that you download the logotype directly from our website.

UCLDH licences the use of its logotype on the condition that the trademark licencee use the logotype to link to the UCLDH homepage, and only to the UCLDH homepage. UCLDH retains full and sole discretion to revoke this trademark licence for any reason whatsoever or for no specified reason.

Logo implementations and adaptations

The UCLDH logo has been used and modified in a number of ways, including these:


A range of t-shirts, mugs and other items imprinted with the UCLDH logo can be purchased online at the UCLDH Shop.