By Claire Warwick, on 17 November 2011
UCLDH’s Deputy Director, Melissa Terras’s work using social media and Open Access is featured today in the Times Higher. Melissa has been carrying out an experiment into the way that social media can be used to make the most of the impact of her research. In recent weeks she has been uploading her publications to UCL Discovery, our new Institutional Repository, at various different times of the day- and night- and blogging and tweeting about each one. She has found that this increases massively the number of downloads of each paper, unless she tweets at 11PM, when, for some strange reason fewer people seem to be using Discovery (they are surely tweeting at that time, as we at UCLDH do, aren’t they?). There are more details of how she did this on her blog, as well, of course, as the entries about individual publications.
We’re very excited to find that her work has attracted the interest of the THE, but it’s even more significant that it’s caught the attention of the twitter- and blogospheres. All of you people out there who are downloading her publications demonstrate that there is a real interest out there in the work that we do here at UCLDH. It’s great to have some real evidence of that, and to be able to prove that social media really are useful in furthering the impact of academic research.