By Melissa Terras, on 22 September 2010
Here we proudly present our new publicity material for the MA/MSc in Digital Humanities, designed by Melissa Terras and Rudolf Ammann (Rudolf previously designed the UCLDH logo, and has been working with us to keep up our digital identity since).
We had to follow quite strict style guidelines from UCL Communications. They tend to use a London landmark to publicise courses. The idea of using an image of London Bridge was mooted- given that the degree will be bridging two disciplines -but we didnt want to use the stock photo given. How could we demonstrate cultural heritage, plus digital transformations, using a picture of London Bridge?
The answer is using a historic image. So an out-of-copyright Victorian postcard was purchased from eBay that had the right feel. Experiments with pixelation were mocked up, and Rudolf suggested this “look through the window” design, with one pixel skewed to add movement and suggest transformation. UCL Comms did a good job in complying with our demands on making it look good as well adhering to the style guide.
If anyone out there wants physical copies to stick up at their institution, get in touch…