Majority World in more detail:

In an ever-increasing socially aware world, concepts such as Ethical and Fair Trade, Social Responsibility, Reduction of the world's Carbon Footprint, Organic, Authentic, Local and Sustainable—that were once used only amongst the few and relatively unheard minority—have become the common currency of politicians, business leaders, television personalities, students, housewives and consumers. In short, ideas once bantered around by the few are now products and services demanded by the many.

Our concept is strongly influenced by the principles of fairly traded imagery and is implemented not only through trading, but also campaigning, fundraising and training activities, often done in partnership with other like-minded organisations and companies. We strongly believe in sustainable business as a means of bringing about social change and reducing poverty and social injustice.

Majority World here in the UK is a not-for-profit Community Interest Company (CIC) which actively markets the availability of this image content into the UK, European and US markets - providing the ‘bridge’ to enable direct access to the ‘northern’ marketplace for the work of indigenous photographers from the majority world.

A fundamental guiding principle is that trade is one of the most helpful ways we can use to stimulate lasting change. Indigenous photographers will be guaranteed visibility in the ‘north’ and a fair price for image use, where their rights are protected and income increased to provide sustainable livelihoods and improved quality of life.