UCL Consultants


UCL Consultants help Nike promote new Nike+ FuelBand

11 November 2013

UCL researchers worked with Nike to produce a ‘walkable London tube map’ as part of Nike’s promotion for their FuelBand personal movement tracker.

[image reference is broken]

Nike+ FuelBand uses smart sensors and complex algorithms to track movement. It rewards people with a NikeFuel score, that reflects how much they have moved. The technology aims to encourage people to exercise more, and recruit more ‘Fuel Bandits’.

With the help of UCL Consultants, Nike has now produced a new take on the London Tube map, charting how much NikeFuel you would earn if you decided to walk between stations (Zone 1 only) rather than get shunted around the Underground.

UCL 'Urbanist', researcher and keen walker John Bingham-Hall, walked the routes - adding scenic diversions here and there - and clocked up the NikeFuel points.

UCL Consultants Ltd then provided the services of Dr James Cheshire and Oliver O’Brien at the Centre for Advanced Spatial Analysis who converted the data into cartography to create a base map of central London to be used as part of the Nike FuelBand promotion.

The results were then handed to designer and 'visualiser' David Luepschen to turn into a graphically pleasing map.

Download the map (PDF)

View the map online - on the NIKE, Inc website

A pocket-sized version of the map is also available in key London Nike stores.

Further information

Article about the Nike Fuel Map - on the spatial.ly blog

Useful links

Centre for Advanced Spatial Analysis

Contact us

If you want to find out how we were involved in this work, and how we can help you, contact Ingrid Khedun: