UCL Consultants


Mapping the People of Scotland

16 August 2017

We're living in the age of 'Big Data.' The information bank gathered by everything from social media services to mobile phones is so large that the usual processing applications can't cope. The challenge is to discover the most effective and efficient ways to analyse, share, understand and extract value from it all.


This matters. The better we get at being able to access and analyse the trends big data throws up, the better will be be our decisions and actions. The benefits of leveraging big data – and the correlations it reveals -  can include everything from identifying and preventing the spread of disease to more accurately targeting resources at poverty.

Digital mapping is playing an important role in this process, as a recent project undertaken by a research team at UCL demonstrated.

Helping the Scots make their mark on the map

By using the power of modern mapping techniques – and based on standard 2011 census information - researchers at UCL have mapped the people of Scotland in unprecedented detail. In a project commissioned by National Records of Scotland and the Scottish Government, ‘DataShine Scotland’ shows, in glorious and detailed clarity, a wide range of social characteristics for that nation. 

By mapping over 1,000 such characteristics (covering everything from health and education through to housing conditions and how people travel to work) for over 46,000 Scottish areas, the UCL researchers have developed a fantastic tool for telling the story of Scottish life. Right down to factors such as where Gaelic or Scots speakers live.

Visualising the small details in the big data

The project was led by UCL's Dr James Cheshire, who is Deputy Director of the Consumer Data Research Centre (CDRC), which is funded by the Economic and Social Research Council (ESRC).

James, who worked closely with software developer Oliver O'Brien from the Dept of Geography at UCL to convert the data into cartography, commented, 'The power of maps is that they can be used to tell stories about life in the UK in incredible but easily accessible detail. The data used for our Scottish census maps is a small, but significant, proportion of what's being collected by government and industry as they seek to better understand the UK population. Thanks to the ESRC investing into initiatives such as the CDRC, we can get a more detailed impression of the UK data landscape and explore ways in which it can be used for the benefit of us all.'

How mapping can make a difference

Contracts Manager for UCL Consultants, Tom McNamara, explained his role in the project, 'James' team had already undertaken a similar mapping project based on the data gathered for England and Wales for the last census. It made sense that they should undertake this version for Scotland. After scoping out the scale and specification for the project, my job is to ensure that the administration of the agreement doesn't get in the way of the specialists trying to do their job.'

Tom concludes, 'A mass of data is being collected on all of us everyday; almost as a by-product of the modern technology we use. This important project will make all that information quicker and easier to gather, manage, access and understand through leading edge mapping technology. It will bring real benefits to society at large.'   

About UCL

UCL (University College London) is joint fifth in the world’s top ten universities (QS Rankings 2014) and the UK’s top-rated university for research strength (REF 2014). With over 6,000 academic and 963 research staff, £1 billion turnover, and students from 150 countries, we are London’s Global University.


UCL Consultants

UCL Consultants is one of the UK’s leading providers of academic consultancy. drawing on the best of UCL, we can connect you with critical specialist knowledge and first-class research facilities, or provide the access to leading researchers you need. With experience in working with clients large and small, our commercial and contractual experience allows UCL’s academic input to be successfully integrated into your project.

UCL Consultants Ltd is a wholly-owned subsidiary of UCL.

About Consultancy

Consultancy at UCL plays a major role in showcasing the expertise from our academic community to external clients and generating research impact. UCL Consultants Ltd (UCLC) is the consultancy arm of UCL representing UCL staff undertaking consultancy work for external organisations. UCL staff undertake consultancy for industry, governments and global corporations, as well as public bodies and SMEs on projects that can range from a short term, one-day consultancy, through to large multi-party projects.