Professor Robert West on smoking

By James Kay, on 10 June 2010

Robert WestRobert West is professor of health psychology and works at the Health Behaviour Research Centre within UCL Epidemiology and Public Health.

He is taking part in the festival to talk about the choices smokers make, nicotine dependence and effective treatments available on the NHS.

In this podcast he explains how ‘nicotine hunger’ tests the resolve of even the most strong-willed smokers and drives more than 95% back to smoking after each quit attempt.