UCL Campaign




UCL Campaign

It's All Academic is UCL’s bold new global Philanthropy and Engagement Campaign.

From fighting dementia to ensuring generations of students reach their full potential: It's All Academic. UCL’s ideas and discoveries are shaping the future, improving lives and having a massive impact on London and the wider world.

Philanthropy founded UCL as a home for disruptive thinkers. Now, nearly 200 years later, we are asking you to pledge your support to the 'It's All Academic' Campaign. Volunteer your time or donate your money to back the future of UCL and help us transform how the world is understood.

Research and destroy


Health is the beating heart of UCL’s world-class research. The 'It's All Academic' Campaign will redevelop Queen Square House, one of the world’s leading neuroscience centres, fund research to fight cancer and train the next generation of scientists, clinicians and health policy researchers who will take UCL research from bench to bedside and beyond and tackle enduring and emerging health challenges in new ways.

London calling


With roots in the world’s leading global city, UCL is committed to building the capital’s global influence and international appeal. The 'It's All Academic' Campaign will support the creation of a new campus in East London which will break barriers between teaching, research, enterprise and public engagement and create new opportunities for people living and working in this great city.



The 'It's All Academic' Campaign will transform the student experience at UCL. We’ll build a New Student Centre and enable the world’s best and brightest brains to study at UCL whatever their background, whatever their gender, whatever their class.

Kicking up a think

Disruptive Thinking

UCL’s ambition is to discover the undiscovered and explore the unexplored. Philanthropy is the ally of radical curiosity and has helped to establish many new disciplines at UCL. The 'It's All Academic' Campaign will give staff and students the freedom to think differently and encourage radical, critical thinking across disciplines.