Brand and visual identity
UCL is a large and complex institution, which represents many things to many different people. We manage the visual identity to ensure UCL appears professional, clear and unified to our many audiences. We assist and advise colleagues on implementing the visual identity guidelines in their own communications, and provide templates and visual assets to support this. We work closely with the Digital Presence team in relation to brand and visual identity for websites.
Support for UCL departments
We provide everything you need to use the elements of the UCL visual identity, along with advice, artwork and templates that can be amended and edited for use in your communications. We also provide a full set of guidelines for designers, explaining how the visual identity should be used and implemented.
Fiona Davidson, Senior Design & Brand Manager