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Develop a “Compelling Point of View” – How to Motivate & Retain Students and Embed Learning


Course dates

Friday 15th March 2013 from 10am-1pm
Tuesday 11th June 2013 from 10am -1pm


Course leader

Dr Adrian (Jack) Bailey (external)


Target audience

Academic staff; all grades of lecturers, teachers & staff with teaching or coaching responsibilities; teaching support professionals; teaching fellows; tutors; heads of department; People who need funding for their research.

Benefits/Outcomes

  • Greater numbers of students on your course
  • Increased retention of students
  • Improved student learning; increased quality of teaching and delivery
  • Better designed learning experiences and course materials
  • Improved student experience
  • Increased chances of winning funding for research

Context/Background

Too often teachers and lecturers who teach interesting subjects fail to capture the imagination of potential students who might attend their courses, or fail to keep the attention of maintain the motivation of attending students. Researchers often fail to win funding for similar reasons.

An understanding of how to form memorable “Sticky Ideas”, and how to structure these as “Compelling Points of View” (CPOV) will help attract and retain students, embed important learning in order to improve the quality of teaching, learning and results. And win funding.

A CPOV is one that is motivational and attracts the listener. It could be a short lift speech of 2-3 minutes to potential first-degree or research students, or a longer 15-minute presentation from a stage at a conference. A CPOV is primarily about STRUCTURE and CONTENT, but delivery skills are inevitably touched on. A chance to practice a CPOV in a safe environment is valuable.

Course length

3 hours

What’s involved

Interactive learning session, during which participants will:

  • Learn about the value of “Sticky Ideas”
  • Understand the correct structure of a “Compelling Point of View”
  • Design and practice delivery of their own “Compelling Points of View” in a safe and confidential environment with peer feedback

Participants will leave with an understanding of how to structure a CPOV, and their own real-life worked example to use straight away. Personal follow-up support will be available if required


Please register by visiting the Single training Booking System (STBS)


If you wish to contact the course leader please do so via Ken Marsden, Deputy Director, CALT (k.marsden@ucl.ac.uk)

Page last modified on 14 mar 13 20:13