Professor John O'Keefe, Director of the Sainsbury Wellcome Centre for Neural Circuits & Behaviour and Professor of Cognitive Neuroscience in the Department of Cell & Developmental Biology, Division of Biosciences at UCL, has been awarded the 2014 Nobel Prize in Physiology or Medicine for the discovery of cells that constitute a positioning system in the brain - an ‘inner GPS’ - that enables us to orient ourselves.
Photo: Professor O'Keefe by David Bishop/UCL
Opinion and comment from UCL academics in the media
Using Bluetooth wireless networking to send information to nearby smartphones, beacon technology
could transform how retailers engage with their customers. But
customers will notice how their information is used to personalise these
unsolicited adverts, and companies that fail to respect their privacy
may get burned, writes Dr Charlene Jennett (UCL Interaction Centre) & Professor Angela Sasse (UCL Computer Science) in The Conversation.