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Centre for Behaviour Change

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Blog: What can marketing learn from behavioural science?

The marketing industry has been attempting to change people’s behaviour for years.  Advertisers use associations of beauty and sex to encourage us to buy products we might not even need; retailers know exactly how and where to place items in a store or on a web page in order to encourage us purchase more.

So, presumably the marketers have got it sussed and don’t need to learn anything from those of us on the academic side of behavioural science? Read Dr. Rosie Webster' Blog to find out.

Published: Feb 28, 2017 3:55:01 PM

MSc Behaviour Change


We have launched an exciting new MSc programme in Behaviour Change. Available as a full or flexible part-time MSc, PGDip, or PGCert from September 2017, it is taught by world-leading experts in behaviour change at UCL’s central London campus. This innovative course is a unique opportunity for graduates from all disciplines to learn about cutting-edge research and  the principles behind successfully changing behaviour to address global problems.

Published: Feb 10, 2017 1:19:15 PM


Research

Research

The Centre for Behaviour Change conducts cutting-edge theoretical and applied research in the science of behaviour change. The centre’s mission is to build a comprehensive scientific understanding of behaviour and behaviour change.

Consultancy

Consultancy

The CBC offers evidence based consultancy on behaviour change and related topics. The centre has its roots in health but has evolved to have a much broader focus. We are a core team of experts in behaviour change all of whom have an academic research background.

Training

Training

We offer bespoke training workshops and courses to introduce participants to the principles of behaviour change and demonstrate how these can be applied to a range of practical problems, from supporting change amongst patients and health professionals to planning and supporting change in organisations and communities.

Study Behaviour Change

Study Behaviour Change

The CBC offers an MSc in Behaviour Change and a third year undergraduate introductory module to the topic that is open to students from any discipline. Our courses prepare you for a career in the growing field of behaviour change across sectors and industries.